// Framework
Turismo de Portugal transforms the communication of the tourism destination from Can't Skip Portugal to Can't Skip Hope, a message of hope for all and adjusted to the moment of uncertainty experienced, launched in March 2020.
// Campaign’s message
This is the time to stop, to refocus and to join forces so that we can move forward. A message for the world, through a film with images that reflect the best of Portugal, all the landscapes, moments, all the people and all the monuments. So that we may remember what awaits us if we all know how to wait.
// Campaign structure
A film designed and produced with all the teams working from home. For this reason, images captured in recent years were used for other films and a smartphone was used to record the voiceover. We would like to thank the production companies Blanche Films, Bombom, Bro and Show Off who kindly granted us the rights to make this film.
// Can't Skip Hope
